Notes

Outline

Public Attitude Toward Pre-School

Table of Contents

Background

Research Objectives

Sample

Methodology

Slide 7

Conclusions & Recommendations (1 of 6 )

Conclusions & Recommendations (2 of 6 )

Conclusions & Recommendations (3 of 6 )

Conclusions & Recommendations (4 of 6 )

Conclusions & Recommendations (5 of 6 )

Conclusions & Recommendations (6 of 6 )

Slide 14

Slide 15

Current Penetration of Pre-School

Reasons for Not Attending Pre-School

Perceived Affordability and Accessibility of Pre-Schools in Hawai‘i

Perceived Affordability of Pre-Schools in Hawai‘i: Affordable to Most Hawai‘i Families (Segment)

Perceived Accessibility of Pre-Schools in Hawai‘i Enough Pre-Schools in Hawai‘i (Segment)

Quality of Pre-School Education vs. Others

Perceived Quality of Pre-School Education vs. Others (Segment)

Slide 23

Awareness of Benefits of Pre-School Education

Awareness of Benefits of Pre-School Education

Aided Awareness of Impacts of Pre-School Education

Aided Awareness of Impacts of Pre-School Education

Aided Awareness of Pre-School Education Impacts: Increases Academic Achievement (Segments)

Aided Awareness of Pre-School Education Impacts: Employee Absence Due to Lack of Child Care (Segments)

Aided Awareness of Pre-School Education Impacts: Less Likely to Bully Others (Segments)

Aided Awareness of Pre-School Education Impacts: A Form of Baby-sitting (Segments)

Pre-School Importance To Student Achievement vs. Others

Pre-School Importance To Student Achievement vs. Others (Segment)

Slide 34

Importance of Increased State Funding

Importance of the State Increased Funding (Pre-school)

Pre-School - Public Responsibility?

Public Responsibility (Segment)

Slide 39

Public Commitment to Prioritize Pre-School Education

Pre-School Education First (Segment)

Reasons For Pre-School Education First

Reasons Against Pre-School Education First

Public Commitment to Pre-School Education

Public Support For Pre-school Funding Based on Income level

Public Attitudes Toward Funding Through Tax Increase

Drivers Of Public Support For Pre-school Funding

Profile of Funding Supporters vs. Non Supporters (1 of 3)

Profile of Funding Supporters vs. Non Supporters (2 of 3)

Profile of Funding Supporters vs. Non Supporters (3 of 3)

Preferred Source of Funding

Preferred Source of Funding (Segment)

Opposition to Funding Through Tax Increase

Slide 54

Message Appeals

Message Appeals: Children who attend pre-school have better skills (Segment)

Message Appeals: Children who attend pre-school earn more (Segment)

Message Appeals: Pre-school helps children reach full brain potential (Segment)

Slide 59

Demographics (1 of 2)

Demographics (2 of 2)

Slide 62

Children in School Grades K-12

Pre-School Penetration by Child

Reasons for Not Attending Pre-School By Kids

Specific Issues

Importance of the increased State funding: Elementary School (Segment)

Importance of the increased State funding: Middle/Intermediate School (Segment)

Importance of the increased State funding: High School (Segment)